Blue Microphones got its start building high-end studio microphones for the recording industry, making a name for itself as a niche player. But niche no more.
With a nudge from Apple Inc., the Westlake Village company built a low-cost microphone for use with music recording software. That mic, called the Snowball, has become a hit with aspiring pro musicians and dedicated hobbyists who make demo recordings on their laptops instead of shelling out $50 an hour or more for studio time